My name's Theo McArthur and I've been working online since since 1995. I left my job and went full-time online in 2001. Teaching here on Udemy is probably the most satisfying thing I do. Being able to help others to learn life changing techniques and business models.

Over the last 15 years or so I've created and marketed many digital e-learning products and have also worked extensively in the field of affiliate marketing. I've built a number of 'authority' blogs to promote affiliate products and additionally worked on many other methods of marketing and profiting with affiliate offers. 

I have always preferred to have a number of business interests, so in the spring of 2013 I started selling on Amazon.  Previous to that I had never sold any physical products online. Today I also run my own independent e-commerce websites.

I'm still an affiliate marketer and a vendor of my own information products. However, I always wanted to sell physical products, and Amazon was the obvious place to get started.

Starting on Amazon without the guidance of an experienced seller can be tough and the courses I took myself were not complete and were missing certain vital parts of the 'puzzle'. I learned more through trial and error than anything else, and that's what prompted me to create a step-by-step blueprint to success on Amazon.

A year after starting on Amazon, I set up my independent e-commerce store in order to build an asset that was my own and could potentially be sold in the future.

Sometimes I get asked how I manage to get so much done. It's simply a case of organisation and prioritising (is that a word? Anyway, I'm sure you know what I mean!). Obviously I don't do it all myself and I now have full-time and part-time assistants. However, when I first started out, I had nobody. Just myself and a young family to look after at the same time.

If you want something badly enough and you are motivated enough, you will find a way to make it happen!

I fully understand that everybody's different and a business model or income method that suits one person, may not suit another. Therefore here on Udemy, I try to offer a variety of courses to cater for all levels of experience and all aspirations.