Matthew McCall, MBA, is founder and President of Penn Financial Group, LLC, an investment advisory company that provides sophisticated advice to individual investors using the firm’s proprietary research model. He is also the publisher of the ETF Bulletin, a weekly publication dedicated to the growing world of ETFs. McCall has been quoted in the Wall Street Journal, Investor’s Business Daily, BusinessWeek, SmartMoney, and the Christian Science Monitor. He regularly writes for Investopedia.com and SeekingAlpha.com, has appeared on CNBC, the Fox Business Network, Fox News, CNN, and Bloomberg TV. McCall is a regular featured guest on the Fox Business Network and has appeared on the highly rated Fox News Channel shows: Bulls & Bears, Your World with Neil Cavuto, and Cashin’ In. He is also the coauthor of The Swing Trader’s Bible, also from Wiley.