Manuel heads up the product development and growth at Effective Experiments. He's an expert Conversion Optimizer, Software Entrepreneur & Community Builder

He's passionate about optimization and consults mid-to-large lead gen and ecommerce companies. Processes, culture and strategy are the backbone of every successful optimisation programme and so he helps companies build an internal framework to achieve that.

Manuel also loves building communities around a shared interest or topic, such as Conversion World. Currently, it is the largest online CRO community with a dedicated Slack group and a yearly virtual conference. Now in its 3rd year, it attracts top speakers and attendees from all around the globe.

Previously he founded Lean Startup Manchester and Leanconf, Europe's first Lean startup dedicated conference which he ran for two years.