Emily Utter
About Author
Rock Star Business Coach and Sales Trainer for Coaches. I run a solid, kickass practice teaching brilliant coaches just like you how to be brilliant sales people, using the equally kickass sales system I developed.
My business hasn't always been wildly successful though.
I’ll be straight with you: I actually used to suck at sales! It became seriously painful to me—because I couldn't help as many people as I knew I was meant to.
Sales conversation after sales conversation ended with me hanging up, disappointed that I hadn't closed, because I knew that prospect could be successful if we worked together.
What did I do wrong?
I could make you a list, but it would be too long to put here.
I wanted everyone to like me, so I was afraid to be honest with people. I was insecure about what I was offering, because I was new to coaching, and I'm sure my potential clients could feel that.
I was self-conscious. I definitely lacked confidence, all around.
And it was driving me crazy! I knew I could help more people if I could just get them to say, "Yes" to working with me.
After tons of trial and error and countless hours studying and practicing, I finally developed a system that works. And not only does it work, but it feels GOOD. It's authentic. And because it creates a connection between the coach and the prospect, every conversation leaves both people feeling AMAZING.
And here's why:
The system paves the way for you to step into—and embrace—your personal power.
That’s what it allowed me to do, and it was an absolute game-changer.
So much so that I realized I had to share it with other coaches—coaches, who, like me, are great at coaching but are missing that critical skill: sales. Coaches, who, like me, wanted a new approach to sales that doesn't feel sleazy or salesy or manipulative.