Ben Hebert is an entrepreneur, speaker, and ecommerce expert from Baltimore, Maryland. In college he became the first employee at GiftCardRescue.com, an ecommerce startup where he developed the processes that directly helped the business grow to over $6 million in sales. Soon after leaving, he founded a music blog that quickly became one of the most trafficked sites in the industry. Ben is a co-founder of Natural Stacks, a multimillion-dollar online business that was the world's first open-source supplement company. Today he's intently focused on disrupting the supplement industry and continuing to build brands that dominate their niche and empower people to live better lives.

Roy Krebs has immense business experience in multiple game-changing industries. He's consulted on commercial property investment, biofuel development, and advanced nutraceutical distribution. Roy views market deficiencies as opportunities not only to make a profit, but to deliver a better experience and premium value to consumers. He's a co-founder of Natural Stacks, the world's first open-source supplement company. Roy championed the strategy that enabled the business to hit scale immediately and do seven-figure sales in its first year of business. His background and business acumen give him unique insights into building highly effective ecommerce businesses