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Master Business Testing – Dr. Alex Osterwalder
Learn How to Test and Validate Your Business Ideas With Real Customers
Are you trying to find product market fit so you can start selling? Or trying to decide what project to invest in next?
- Learn a clear and practical way to test and de-rlsk your business ideas
- Create a shared language for testing in your organization
- Pairs with the Business Model and Value Proposition Canvases
Proven methodology introduced in our latest Strategyzer series book Testing Business Ideas
20 engaging exercises & practical case studies, 13 downloads, 3+ hours of video learning, in 9 lessons on 7 essential topics.
Detailed Course Outline
Module 1
Introduction to Testing
Introduction
14 min
- Welcome
- Learning Objectives
- Explore & Exploit
- Types of Innovation
- Why Business Ideas Fail
- Reduce Risk & Uncertainty
- High Risk or Low Risk?
Testing Components
25 min
- The Big Picture
- Hypothesis
- Experiments
- Evidence
- Insights
- Evidence or Insights?
- Take Action
Module 2
Hypothesis
Hypotheses
22 min
- Case Study: LifeTree Bank
- Extract Hypotheses
- Prioritize Hypotheses
- Practice: Prioritize Hypotheses
- Refine Hypotheses
- Practice: Refine Hypotheses
- Debrief: Refine Hypotheses
- Case Study: Owlet
- Practice: Extract Hypotheses
- Debrief: Extract Hypotheses
- Your Turn
Module 3
Experiments
Experiments
38 min
- Test Card
- Choose Experiments
- Strength of Evidence
- Types of Experiments
- Design Good Experiments
- Choose the Right Metrics
- Set Success Criteria
- Mix of Experiments
- Practice: Desirability Experiments
- Debrief: Desirability Experiments
- Practice: Viability Experiments
- Debrief: Viability Experiments
- Your Turn
Module 4
Learning
Evidence
16 min
- Learn from Experiments
- Collect Evidence
- True- or False?
- Synthesize Evidence
- Practice: Write an Observation
- Debrief: Write an Observation
- Your Turn
Insights
5 min
- Generating Insights
- Practice: Learn from Evidence
- Debrief: Learn from Evidence
- Your Turn
Module 5
Take Action
Take Action
22 min
- Four Types of Actions
- Take Action for Evidence that Supports Hypothesis
- Take Action for Evidence that Doesn’t Support Hypothesis
- Take Action for Unclear Insights
- Take Action for New Insights
- Quiz: Confidence Level
- Quiz: Take Action
- Practice: Pivot
- Debrief: Pivot
- Your Turn
Module 6
Manage
Manage
25 min
- Measure Progress
- The Progress Board
- The Innovation Project Scorecard
- Progress in Practice
- Practice: Innovation Scorecard
- Debrief: Innovation Scorecard
- Your Turn
Module 7
Present
Present
28 min
- Presentation Components
- Presentation Best Practices
- Presentation Template
- Owlet’s Presentation
- Your Turn
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