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Hyla Nayeri and Adrien Bettio – How TF Do I Start

WHAT TF IS IN THE COURSE ?

Module 1: Welcome to How TF Do I Start?

Introduction
The 437 story
How TF Do I Start? Workbook

Module 2: The Business Idea

Lesson 1: Idea Generation
Lesson 2: Market Research: Competitor Analysis, Positioning Map, etc.

Module 3: Manufacturing 101

Lesson 1: What to Look for in a Manufacturer
Lesson 2: How to Find a Manufacturer

Module 4: Manufacturing 2.0

Lesson 1: Design Process – From Techpack to Final Sample
Tech Pack Walk Through
Lesson 2: Logistics, Quality assurance and Costing

Module 5: Building a Collection

Lesson 1: Our Experience + Approach
Lesson 2: Building the PO – #Units, Sizing Breakdown, Pricing
Costing Example
Purchase Order Walk Through

Module 6: That Cash Money

Lesson 1: Funding your business
Lesson 2: Finding resources to fund your business
Lesson 3: Risk and Reward

Module 7: Branding is KEY

Lesson 1: Establishing Branding
Lesson 2: Visual Identity
Lesson 3: Naming your Business
Lesson 4: Differentiating from competitors
Lesson 5: Branding Consistency

Module 8: Ecommerce Tips

Lesson 1: Getting Set up
Lesson 2: Uploading product + descriptions
Lesson 3: Landing Page Tips
Lesson 4: Becoming a trustworthy brand

Module 9: Operations

Lesson 1: Packing + Shipping
Lesson 2: Customer Service + Policies + FAQ

Module 10: Social Media Marketing + More

Lesson 1: Brand Exposure
Lesson 2: Social Media Platforms
Lesson 3: Growing through IG
Lesson 4: Instagram growth Hacks
Lesson 5: Value Proposition
Lesson 6: Tik Tok for your brand
Lesson 7: Creating Conversion

Module 11: Influencer Marketing + Celebrity

Lesson 1: Everything you need to know about Influencer Marketing
Lesson 2: Paying for Influencers
Lesson 3: Finding Influencers for your brand Part I
Lesson 4: Finding Influencers for your brand Part II
Lesson 5: Influencer Outreach
Lesson 6: Influencer Gifting Part I
Lesson 7: Influencer Gifting Part II
Lesson 8: Large scale influencers
Lesson 9: Celebrity gifting

Module 12: Launch Day Marketing

Lesson 1: Launch Day
Lesson 2: Selling Out
Lesson 3: Keeping the customer after your first order

Module 13: The Boring Stuff

Lesson 1: Incorporation
Lesson 2: Accounting
Lesson 3: Legal
Lesson 4: Human Resources

Module 14: Mindset

Lesson 1: Entrepreneurship: The Importance of Perseverance + Hustle
Lesson 2: Goal Setting – How We Goal Set, Use Vision Boards, and Use Manifestation

Module 15: Self Development

Lesson 1: Routines
Lesson 2: Balancing life as an entrepreneur
Lesson 3: Reading for an entrepreneur

Module 16: The Hard Parts No One Talks About

Lesson 1: Entrepreneurship Lifestyle
Lesson 2: Fear of failure
Lesson 3: Motivation as an Entrepreneur
Lesson 4: Successful brand > my health + happiness?!
Lesson 5: This shit ain’t easy
Lesson 6: You are more than your brand
Lesson 7: No one is perfect
Congratulations on Finishing How TF Do I start?

Frequently Asked Questions

Industry Terms 101
When to pay yourself a salary?
When to hire your first employee?
Best Marketing Dollars?
How to approach Press or PR as a small brand with little cash?
What tools do we use for planning, execution and operations?
Hiring tip
Best business book?
Tips on balancing business with current job/school
How to pick someone’s brain?
How did you start building your business network?
Next Steps

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Archive: https://archive.ph/9RPsA

Delivery Method

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