• Why advertisers aren’t succeeding on TikTok ads
• Winning with TikTok creative

Hook creation and the TikTok thumbstop ratio

Storyboarding winning TikTok creative

Content creators, how to source them, and how to succeed with them

Ideas for new TikTok creative

How to use data to optimize creative process

Get David Herrmann Cody Plofker – TikTok Ads Talk download

Creative testing

Scaling winning TikTok creative

How often to update creative based on spend

TikTok Creative Marketplace

• Winning with TikTok ad copy
• TikTok ad account structure – setup through optimization
• CBO vs. ABO
• Winning audiences on TikTok ads and who/what to target
• TikTok ad landing page optimization and testing
• What type of data TikTok ads need to succeed
• Measuring TikTok ads success
• TikTok sales attribution and how to measure it
• Where TikTok lives in the customer journey funnel
• Organic TikTok and why it’s important to TikTok ads
• Branded content, whitelabeled content, and TikTok influencers
• Optimizing TikTok ads using other platforms like Google Analytics, post-purchase surveys, and more

Contents