When the auto-Flight system for Air France Flight 447 crashed in the air. Pilot had to switch from flying to managing the plane. The advanced autopilot-The flight system had made it easier for pilots to solve problems. The pilot was unable identify the problem and the aircraft crashed.
I first heard about that back in 2016, when I was listening to Charles Duhigg’s audiobook, “Smarter, Faster, Better.” It’s about how to make decisions faster… but it also shows us the downside of outsourcing decision-Making to a Machine
It’s not the fear that the machine will “take over.”
It’s the fear that We become so reliant on the machine that, when it fails, we don’t have the skills to take back control.
This, for you and I, is Only outsource the good stuff.-Thinking about different parts of our work.
So:
AI Copywriting should replace clickity-You can now start to create your first draft of copy.
It should replace the glug glug gluuug brain-It is exhausting to stare at the screen while your fingertips hover over the keyboard.
It should replace those moments when the words should be coming but they’re just not coming…
YOU still need to figure out what the copy is going to be about.
You still need the strategy, plan, and the message map.
You still need to be informed.
You still have to think.
