Lucas’ technical skill set combined with results-orientation can make a difference to any marketing or business development team, and can help teams to substantially step up their productivity.
So why aren’t more marketers upskilling in this area?
From positioning to designing a measurable product launch, learn how to make product marketing a cross-functional powerhouse for your business.
The role of a product marketing manager is to act as the glue between marketing and product teams.
But navigating the ambiguity between two very different teams with unique (often competing) goals is never easy.
This course teaches you the skills needed to be a product marketing manager who builds alignment, wins sales and drives results.
Lucas has the ability to bridge the technical and non-technical world to make technical information consumable and easy to understand by non-technical people.
He is a really great person to work with and I highly recommend him.
Get ConversionXL, Lucas Weber – Product Marketing For Technology download
Working together with Lucas always results in a successful product launch or high quality material such as a video, white paper, press release, campaign or any other type of marketing collateral.
Lucas is very customer-oriented, creative, effective and professional. He is always able to both set a clear product strategy and reach the targets. He is also able to communicate and translate the product benefits extremely well to both technical and non-technical people, which was fundamental to our marketing team when creating high quality marketing material to support our sales.
Once the course is over, pass a test to earn a CXL certification.
Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.
You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
This course are included with the CXL Institute subscription.
At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.
Need help convincing your boss?
Get ConversionXL, Lucas Weber – Product Marketing For Technology download
$139.00