After 15 months, the CMO I was working with hired a Global Marketing Manager to replace me and do all their marketing in-house.
That day I lost $15,200 a month income.
For two years I tried everything to get more high paying clients who’d pay me $10,000+/mo for my help:
1- Running Facebook ads to a lead magnet.
2- Running Facebook ads to a webinar.
3- Sending 10 minute personalized videos via email.
4- Hiring an agency for $3k/month to do cold email outreach.
5- Posting daily on social media.
Nothing worked.
Back then I had:
- No audience (no email list and 80 Facebook friends from high school).
- No marketing team (just me marketing my business from my home).
- No funding (all I had was the money I’d saved from working with my past client).
I was determined to get a handful of high paying clients and reach the $10,000 a month level again (+ more), but nothing I did seemed to work.
I heard about this thing called “content marketing,” but I wasn’t a writer and it seemed like A LOT of work to write something new every week.
But I’d tried EVERYTHING, so I decided to give it a shot.
I’d never written a blog post in my life.
(I hated Grade 12 English class and got a C+).
After three months of publishing weekly content, it wasn’t working.
No one cared about my listicles, personal experiences, or ultimate guides.
That’s when I stumbled upon this new greatest hits content strategy I now use.
I packaged what I knew into ONE “greatest hit” to attract my ideal clients:
A blog post topic I knew my ideal clients would lovvvvvve to read.
Then instead of scaling content production, I scaled content promotion to get my blog post in front of them and offer my help.
The results were unlike anything I ever expected.
Noah Kagan (CEO of 8-figure AppSumo.com and Sumo.com) asked me to use my strategy to get traffic for his site.
