Definition of Product Launch: It’s a carefully-crafted series of free content preceding the scheduled product release date in order to build trust, authority and likability among your audience. The goal is to generate buzz and to build up excitement in your niche so when your product is finally available, everyone rushes to place their order.
Pros of product launches: if done correctly, you should see a massive influx of orders on the product launch day.
Cons of product launches: they are a one-off event. Once the launch momentum dies out, so do sales. And since it’s a one-off event, you cannot reproduce that momentum again – at least not immediately.
But what if…
But what if we could indeed ride a never-ending, evergreen product launch process enjoying the benefits of a standard product launch but without suffering from its drawbacks?
Well… that’s what the Product Launch WordPress Theme is for!
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