Blogging today is not writing. It’s not a passion project. It’s not a broad approach or creating a tiny niche site based on some numbers in a report. It’s not a way to write diaries or update an audience on social media.
It’s not about “trying” Pinterest traffic, Facebook ads, or writing about your passions and then trying to monetize your blog down the road.
Here’s what it is:
Blogging in 2021 is scaling your efforts to compete with brands. It’s being a business owner, not a writer.
Blogging is monetizing the collective consciousness of Internet searchers by owning the digital real estate of search engine results pages (SERPs).
Blogging is optimized content, strategic link building, scaling your authority with real relationships, and being a true force in your industry.
It’s a personalized, new, but foundational digital marketing strategy to create true online wealth in this digital age.
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