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2019 Edition of DM’s Content Marketing Mastery Certification
COURSE DETAILS:
- Module 1 Getting Started
- Lesson 1: From the Author
- Lesson 2: Here’s What to Expect
- Lesson 3: Content Marketing: The What and Why
- Lesson 4: The Content Marketing Formula
- Lesson 5: Create a Customer Avatar
- Lesson 6: Content Marketing and the Customer Value Journey
- Lesson 7: The Most Dangerous Myth in Content Marketing
- Lesson 8: The “Content Baton”
Module 2 Content that Drives Awareness
- Lesson 1: Content that Creates Awareness and Engagement
- Lesson 2: Goals at the Awareness and Engagement Stages
- Lesson 3: 5 Staple Content “Wrappers”
- Lesson 4: Content-Type: Blog Article
- Lesson 5: The 10-Point Blog Post Audit
- Lesson 6: Content-Type: Podcast
- Lesson 7: Content-Type: Video
- Lesson 8: Content-Type: Social Update
- Lesson 9: What Should My Post Be About?
- Lesson 10: How Should I Get Traffic to My Post?
- Lesson 11: Engineering Engagement
- Lesson 12: The Gate: From Awareness to Subscription
Module 3 Content that Generates Leads
- Lesson 1: Content that Generates Leads
- Lesson 2: Goals at the Subscribe Stage
- Lesson 3: Content-Type: Lead Magnet
- Lesson 4: 7 Types of Lead Magnets
- Lesson 5: The Squeeze Page
- Lesson 6: 5 Ways to Funnel Traffic to Your Squeeze Page
- Lesson 7: The 10-Point Lead Magnet Audit
- Lesson 8: Content-Type: Event
- Lesson 9: In-Person Events at the Subscription Stage
- Lesson 10: Online Events at the Subscription Stage
- Lesson 11: From Subscriber to First-Time Buyer
Module 4 Content that Sells
- Lesson 1: Content that Sells More (and More Often)
- Lesson 2: Goals at the Convert Stage
- Lesson 3: Goals at the Ascend Stage
- Lesson 4: Anticipating and Satisfying Intent
- Lesson 5: Content-Type: Customer Story
- Lesson 6: Content-Type: Product Demo
- Lesson 7: Content-Type: Product Comparison
- Lesson 8: Content-Type: Event
- Lesson 9: The Gray Area Between Copywriting and Content Marketing
- Lesson 10: Indoctrination and Onboarding: From Buyers to Loyal, Raving Fans
Module 5 Content that Increases Retention & Loyalty
- Lesson 1: Content That Increases Customer Retention & Loyalty
- Lesson 2: Leveraging Awareness Content
- Lesson 3: Content-Type: Welcome Email
- Lesson 4: Content-Type: About Page
- Lesson 5: Content-Type: Packaging and Package Inserts
- Lesson 6: Content-Type: Support Documentation
- Lesson 7: Content-Type: Events
- Lesson 8: Digging a Competitive Moat with Content Marketing
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