Elevate your skills with the 10x Landing Pages 2.0 course, available for just Original price was: $997.00.$85.00Current price is: $85.00. on GiOWiki.com! Browse our curated selection of over 60,000 downloadable digital courses across diverse Uncategorized. Benefit from expert-led, self-paced instruction and save over 80%. Start learning smarter today!
GIVE YOURSELF A COMPETITIVE EDGE WITH
LANDING PAGE COPY THAT CONVERTS
Even if you’re new to copywriting… you’ve struggled to make sense of what the hell goes on a landing page… your idea of a campaign is an ad and a prayer… and your history of writing has been accompanied by such side effects as upset stomach, diarrhea and night sweats…
The Curriculum
START HERE
- How to use this course to write more landing pages that perform better (19:57)
MODULE 1: Starting Your Process
- How to use Module 1 (2:40)
- The conversion copywriting approach and process (26:29)
- Before You Write – Think like a successful copywriter (1:56)
- Conversion Copy – Move the prospect to act (5:35)
- Barriers to Conversion – Fight back with copy (10:18)
- Stages of Awareness – Understand prospect mindsets (2:34)
- Rule of One – Engineer consistently great copy (2:13)
- One Reader – Write for your ideal prospect (4:08)
- One Big Idea – Find your most powerful benefit (1:38)
- One Promise – Amplify your guarantee (9:05)
- One Offer – Match your offer to your reader (2:06)
- The AI Spectrum – Identify awareness and influence intent (3:46)
- Where Does It Hurt? – Identify and kill prospect pain (5:02)
- End-of-module exam
MODULE 2: Finding Your Message
- How to use Module 2 (4:24)
- Where Do I Start? – Ask the right questions (7:42)
- Surveys – What to say (and how to say it) to find deeper reasons (9:19)
- On-site Polls – Learn what works and what doesn’t on your page (4:37)
- Review Mining – Listen to what your prospects are saying (3:23)
- Usertesting.com – Optimize pages by watching people use them (2:46)
- Interviews – Explore deep motivators with first hand emotion (4:58)
- End-of-module exam
- Bonus: Letter-writing exercise, part 1 (6:13)
- Bonus: Letter-writing exercise, part 2 (4:15)
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