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Video Strategy Academy – VIP
Leverage your content + build authority + scale your business with video you’re proud of.
Course Curriculum
WATCH THIS FIRST!
- How This Program Works (5:27)
- How To Get Your Money’s Worth! (9:18)
- Your 90 Day Breakdown
- 30 Days to YouTube
The Foundation
- Niching to GROW (8:36)
- Get YouTube To LOVE You (7:22)
- Know Your Value and Know Your Viewer (8:45)
- Types Of Videos Every Channel Must Have (3:37)
The Strategy
- Under Standing YouTube Traffic Sources (3:15)
- Implementing a YouTube Growth Strategy (7:08)
- Implementing A Business Growth Strategy on YouTube (7:04)
- Using YouTube During Your Launch (6:48)
- How To LAUNCH Your YouTube Channel (3:58)
The Experience
- Setting Up Your Channel For Success (0:51)
- Making Your Channel Look Professional (7:29)
- Customize Your Channel Homepage (10:25)
- Creating Your Channel Trailer (3:04)
- About Section And Banner Links (2:49)
- Channel Settings (1:24)
- Description Box Defaults (5:09)
- Channel Defaults Setup (8:48)
- Claim Custom URL (1:52)
The Tactics
- Getting Started With Your Tactics (2:17)
- How Long And How Much (6:11)
- Research for Video Ideas (31:04)
- Researching Your Content Plan (34:34)
- Creating Your Content Plan (3:28)
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The Video
- How To Script Your Videos (9:16)
- Equipment Run Through (13:03)
- Setting Up Your Equipment (7:37)
- My Video Batch Day (4:47)
- Delivering Your Content On Camera (3:26)
- Getting Thumbnail Photos (2:45)
- Finding YOUR Confidence To Show Up On Video (6:18)
The Editing Process
- Editing Software Options (5:48)
- Ways To Make More Engaging Videos (4:31)
- Editing In Camtasia (5:34)
- Make Your Own End Card (3:10)
- Extra’s For Your Videos (6:52)
- Finding Music For Your Videos (5:17)
- Editing in iMovie (22:48)
The Optimization Strategy
- Optimization Routine (11:30)
- How To Make Thumbnails (18:13)
- Anding End Screens And Cards (4:55)
- Adding Captions To Videos (6:58)
The Promotion Strategy
- Start Promoting Your Video! (3:29)
- Schedule Your YouTube Videos (3:44)
- Embed Your Video in a Squarespace Blog Post (2:29)
- Embed Your Videos in a ConvertKit Newsletter (3:58)
Analyzing The Strategy
- Time To Understand Your YouTube Data (3:10)
- Studio Overview (8:15)
- Analytic Overview (23:07)
- Top 3 Analytics (10:29)
- Metrics To Reach Your Goals (5:24)
- Monthly Channel Audit (23:01)
Next Steps
- Take Your Channel To The Next Level With Playlists (3:06)
- How To Create Playlists (5:40)
- Collaborating with Others On YouTube (6:30)
VIDEO MULTIPLIER FORMULA – Using Instagram Video
- What Videos Work Best For The Feed (3:27)
- What Videos Work Best For Stories (5:04)
- What Videos Work Best For IG TV (6:22)
- How To Edit Videos For The Feed (10:13)
- How To Edit Videos For Stories (14:07)
- Apps To Make Your Stories Even Better (11:44)
- How To Edit Videos For IG TV (4:35)
- How To Upload IG TV Episodes (2:16)
- How To Create A Cover Photo For IG TV Episodes (3:13)
- Instagram Video Templates (2:05)
VIDEO MULTIPLIER FORMULA – Using Facebook Video
- Facebook Video Best Practices (15:46)
- How To Edit Videos For Facebook (13:46)
- How To Upload And Schedule Videos To Facebook (4:48)
- Facebook Video Templates (2:35)
VIDEO MULTIPLIER FORMULA – Using Pinterest Video
- Pinterest Video Best Practices (2:36)
- How To Create A Graphic Video For Pinterest (3:26)
- How To Make A Video Pin On Pinterest (9:45)
- How To Upload A Video Pin To Pinterest (3:57)
- Pinterest Templates (2:05)
VIDEO MULTIPLIER FORMULA – Using Video On Other Platforms
- Twitter Video How Tos (3:22)
- LinkedIn Video How Tos (48:35)
- How To Share Your Videos In Email Newsletters Or Email Funnels (3:29)
- Creating GIFS From Your Videos (5:18)
BONUS – Setting Up An Editorial Calendar And Batching Your Videos
- Why You Need An Editorial Calendar (7:41)
- How To Set Up Your Editorial Calendar In Google Calendar (7:47)
- How You Can Start Batching – Everything You Need To Do In One Day (10:45)
- Organizing Your Content In Google Drive (2:31)
- Batch Day Checklist For Each Video
RESOURCES AND TOOLS
- Tools I Love!
- WorkSheets + Printables
BONUS: YouTube Workflow Blueprint
- Setting Up Your YouTube Workflow (10:13)
- How To Use Your YouTube Workflow in Asana
- How To Upload My Asana Workflow (4:03)
- Use TRELLO too! (1:14)
- Trello Basics (3:19)
- Adding people to your board (1:03)
- Difference between comments and description (2:03)
- Adding attachments (1:05)
- Color coding (2:22)
- Delete a card (0:37)
- Adding due dates (1:36)
- Change the board background (0:47)
BONUS: Launch A Digital Product training
- Launch A Digital Product training (36:14)
BONUS: Guest Expert Vault
- Jessica Rasdall – How to Add Speaking to Your Business (56:55)
- Tyler McCall Instagram Q&A (48:01)
- Vanessa Kynes – Getting Started with Pinterest (54:46)
- Alecia Walker – How to Turn YouTube Subscribers Into Customer with Your Welcome Sequence (35:36)
- Andrew from TubeBuddy – Learn to Get Started with TubeBuddy (60:11)
- Cassandra Thompson – Using LinkedIn to Boost Your Biz! (48:35)
- Haley Burkhead – Profit and Profitability (70:47)
- Steph Crowder- How to Plan Your Best Week Every Week! (49:24)
- Jess Paxon – Learn Your Brand Voice And Brand Messaging (44:29)
- Annie McCarty- Getting an Efficient Workflow Set Up in Your Business (48:49)
- Chris Emmer – Using Instagram Strategically (68:33)
- Claire Pelletreau: Facebook and Instagram Ads: Everything You Need to Know to Get Started (& Not Waste Tons of Money) (57:30)
BONUS: YouTube Branding Templates
- Create Your YouTube Thumbnail Templates (6:26)
- Create Your YouTube Channel Banner Templates (4:51)
- Create Your YouTube End Screen Templates (3:10)
Group Calls
- February 2020 Group Coaching (41:00)
- April 2020 Group Coaching (62:52)
- April 2020 Hot Seat (63:32)
- May 2020 Group Coaching (63:51)
- May 2020 Hot Seat (60:37)
Get Video Strategy Academy – Trena Little, Only Price $147
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