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About This Class
In this non-traditional class, you’ll gain access to a series of interviews that cover essential topics for the creative entrepreneur like marketing, design, and branding. These interviews were originally part of an initiative called The Board, which is a group of 100 creators that are working together to redefine the K-Swiss brand.
Blogger Natalie Suarez sits down with some top creative entrepreneurs to go through their experience building their businesses. You’ll learn from:
- Sharmadean Reid, founder of WAH Nails over in London, will provide some pointers on developing your business plan.
- Scott Sasso, founder of 10Deep here in New York, will speak on brand positioning, which will allow your consumers to distinguish your brand/business from everybody else.
- Tyler Gage and Dan Mccombie – founders of Runa Tea, a tea company supporting indigenous farmers in the Amazon. They’ll give some tips on building community and conscience into your business.
- The Fat Jewish, everyone’s favorite instagrammer, who gives some insight on social media strategy and how you can leverage today’s platforms to build your brand.
- Rachel Wang, fashion director of Allure Magazine, speaks on the importance of your lookbook and Brand Imagery as a product company.
- Jeff Staple provides tips on telling a story through your products.
K-Swiss is committed to outfitting and inspiring this generation of entrepreneurs. For additional creative inspiration and product updates, make sure to follow the brand on Facebook, Twitter, and Instagram.
7 Lessons (51m)
- 1. Introduction
- 2. Crafting Your Business Plan with Sharmadean Reid
- 3. Brand Positioning with Scott Sasso
- 4. Socially Conscious Business with Runa Tea
- 5. Social Media Tips with Fat Jew
- 6. Brand Imagery with Rachel Wang
- 7. Product Storytelling with Jeff Staple
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