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Hours of Content: 1
Requirements
- An Internet connected computer
- We’re going to use free tools in the course, everything will be covered in the course
Description
Do you want to know what 99% of companies, entrepreneurs and marketers are missing out on?
It’s the correct answer to the following question: who is my target audience?
The secret of finding the correct answer is to work with data. Stop guessing and be data-driven by using statistically significant information! We have recorded nine step-by-step videos that will walk you through the entire process of identifying who your ideal customer is. You will discover a simple strategy that will allow you to identify your ideal customer in less than 30 minutes using 100% free tools!
If you want to drive real targeted traffic to your website, craft better content and save lots of time & money, then this training is perfect for you.
Who is the target audience?
- Marketers and businesses of all sizes
- Students in the process of establishing their first business
Course Curriculum
Section 1: Target Audience Training
- Lecture 1: Meet & Greet (1:32)
- Why Knowing Your Audience Matters (1:45)
- Lecture 3: Demographic Information (1:31)
- Lecture 4: Research Like A Pro with Quantcast (5:57)
- Lecture 5: Quantcast II (9:17)
- Lecture 6: Similarweb & Alexa (7:53)
- Lecture 7: Our Secret Weapon: Facebook Audience Insights (13:01)
- Lecture 8: Simple Research Sheet (5:22)
- Lecture 9: Conclusion (0:45)
- Lecture 10: Target Audience Battle Plan: How To Define Your Ideal Client
- Lecture 11: BONUS CONTENT: Customer Avatar Document
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