Learn how land investing works and why there is such a huge opportunity.
Learn how to pick winning land markets and why some are better than others.
Learn how to make educated, data-driven decisions to mitigate risk and maximize success.
Learn how to buy land for pennies on the dollar and maximize your return on investment.
Learn how to close land deals with motivated sellers.
Learn about our proprietary selling methodology to close deals faster while maximizing profits.
Learn to systematize and delegate operations with Sumner’s land-flipping business framework.
Short on cash to fund your deals? Don’t worry; I started on the same boat. We share valuable funding resources, so you never miss a deal!
Get access to all of the land investing tools you need, many of which come with exclusive LIA discounts
This module covers the mechanics of land investing. How do we add value and why is there an opportunity here? Core components are buying low by going direct to seller, inefficiencies in comping properties, profile of land owners (rarely use the land, out of state, etc), lack of bank financing for land/owner financing, adding value through marketing, and adding value from minor improvements ex:minor land subdivides, brush clearing, road development, etc.
This module covers the different types of land ex: Infill lots, Rural Infill Lots, Rural Recreational
This module covers the different land investing business models and their relation to the different land subtypes.
This module covers the 4 steps for running a land investing business. Market Selection, Data Aggregation, Pricing & Mailing, Acquisitions & Dispositions
This module provide recommendations based on my business. This covers property subtypes, marketing approaches, acquisitions channels, property size range, and property price point.
This module provides a worksheet + encourages the student to build out a road map before starting their land investing career. Prompts outline an acquisitions budget, operations budget, marketing channel to start with, property type to start with, and defining “what does success look like over the next 12 months?”.
Use the LIA Learn, Implement, & Coach framework to get your first deal in 90 days or less.
What are the ingredients that make for a great land investing market? Ownership data, non-disclosure states, outskirts of major metropolitan area, local attractions, monthly parcels sold, sold versus listings, price point, size range, and listing traction (views and saves).
Explaining the philosophy behind “micro mailers”. Select tightly grouped pockets of like kind properties, opposed to working entire counties at once.
HOAs, covenants, restrictions, land use, etc.
Every market is a bit different in regard to which platforms work best for market research. We use Redfin, Land.com, and Zillow. Explain how we use the different platforms.
Real time selecting of a market. Also compare your findings between the different markets found in the demonstration. Highlight the differences and show which one is best.
Market selection is one of the most important aspects of this business. It’s the top of the funnel for the results in your business. Teach the students how to make a consistent habit of selecting markets by doing “market mondays”. Show them how to keep track of their findings.
In this Module, Rylan will be going through his process of Google My Maps
Using RedFin to track monthly sell through rate, as well as using 3 month and 6 month periods to track trends.
Using the under contract tool to gauge real time demand on landwatch.com.
Using Property Control center to review demand and to confirm pricing trends.
Using Data Tree and or County GIS (include referral code for DT). Explaining the benefits of both options
Using DT to set your search criteria and reviewing the data
Show the process for transferring the raw data from the original sheet into the new sheet for pricing. Also show the format which we do our mailer in.
Set a goal and stick to it; 1000 pcs of mail per week for example. If you budgeted for it in your operation expenses. No reason why you shouldn’t hit it every week
In this module, Michael Bull will be sharing his expertise on becoming an Excel Ninja
Explaining differences and benefits of blind offers, neutral letters, and range offers
In this module we provide copy writing tips for creating an offer letter and provide templates for blind offers, neutral letters, and range offers.
This module explains general pricing frameworks. 30-50% of market value. Explaining inverse relationship of offer percentage relative to property value. Explaining inverse relationship between acreage and price per acre. Explain pricing theory for hot markets versus more rural markets.
As name implies
As name implies
As name implies
As name implies
Only use when RedFin is not available.
Quantifying your different data sets to determine average price per acre for properties in a given size range. Applying your pricing to the data set. Accepting that you are not always going to be 100% correct in your pricing, the Pareto principle is at play here. The best way to test a market is by mailing it.
Learn how to mail out your offers to begin generating seller leads
In this video, you will see me build out a Mailer in real time to explain our process
Review KPI’s for mailer yield and cost per deal.
Explaining the typical mailer yields. Also explain the different forms of seller outreach. Email, Mail, Call, etc.
Add sellers to FUB. Explaining seller stages. Explain important information that gets added to FUB.
In this module we cover everything we do when we get a new lead. Check Legal Access, Physical Access, Floodplain, Topography, Correct Owner, and taxes.
Once the property passes the sniff test, demonstrate our comping process.
Explaining follow up and sales approach. Responsiveness is the name of the game here (speed to lead). Deals get done on the phone. Follow up until you get a yes or a no.
This is a critical part of the business. Nature of sending blind offers. Explain negotiation approach. I can only pay “x” because of “y” for the property.
Resend PA via mail. Send PA for e-signature. Follow up with hand-written notes. Premise is, once you have a good deal, you do everything in your power to make sure it gets accomplished. Do not leave “the ball” in the sellers court, always lead the charge (i.e. I’ll mail this PA into you)
Setting expectations for deals. Typically a good deal is a double your money situation. For terms deals we typically want to see our basis returned in no longer than 12 months. Terms deals
should typically be a 300-500% return. Explain that as we do bigger deals in terms of price, these numbers will be skewed. Understand that the sell through rate is ultimately what’s most
important. All of these percentages go out the door when you are working in markets where land is selling very fast.
Difference between using a title company versus self closing. Encourage using title companies as you get to outsource the work, get title insurance, have the DD done for you, and insert a
level of trust with the seller.
This module explains the self close process. Benefits and drawbacks. Encourage using freelance title abstractor.
Hire title abstractor to explain deed search and chain of title review. Explain different types of deeds and when to use them. Use lawdepot for drafting deeds.
In this module, you will see Sumner finding a freelance title abstractor
Review the essential Acquisitions KPIs and provide KPI template sheet.
Peek over Sumner’s shoulder and watch him comp deals from his CRM in real time.
Explaining workflow to get done while your property is closing. Create pre-marketing checklist.
● Send neighbor letters
● Coordinate photos and videos
● Prepare Ad copy
● List on all platforms besides MLS
● Update Spreadsheet
● Create PDR
● Decide if you want to use a realtor or FSBO
Explaining logic behind using a realtor opposed to hiring a salesperson or doing your own sales. Explain common percentage splits and contract tips (no commission if you sell the property). Explain how to find a land centric realtor.
Add CTA/lead magnet to listings. Painting the “picture” and highlighting relevant information. What info should I include in the listing?
This module explains all listing sites
When to use and how to use. Get Brokerless referral link.
Create pricing that would make you the next logical sale in the area. Explain velocity of money.
This module explains owner financing rationale. Explain typically DP’s and monthly rates.
Besides your first day email, all other FU’s should be pushing to a phone call. Deals get done on the phone.
FUB setup, note taking, and setting relevant follow up.
Send intake form, draft PA and send to title. For Owner Finance sales, send PA, Contract for Deed, and Promissory Note. Create real time video of building out the documents.
GeekPay, Moonclerk, etc. Prorate taxes, add service fee, and late payment fee. Talk about default timeline (30-90 days).
There is a high level of skepticism in this business. Counteract this by asking buyer who had a good experience to leave a review or write you a private review and feature on this site.
THis module explains pros and cons of using FB Marketplace
Review tools and strategies to engage buyers with drip texting
Cover our 3 tier repricing strategy and how to utilize price changes in your marketing.
Creating SOP’s for your business. Figuring out what can be automated, delegated, or eliminated. Start with the end in mind. How can I build a business that runs without my day to
day involvement. Most land investors have a high paying job, not a business.
Provide our templates
Explaining FUB automations and our setup
Overseas is better 99% of the time. Explain where to find talent and VA placement option.
Provide script and explain how to setup PatLive. Get Patlive referral link
See how Sumner manages his weekly team scrum and how Sumner’s team runs their daily sales huddle.
In this live training Sumner speaks to the LIA Group on how he uses FUB for his Acquisitions and Dispositions team.
Watch Sumner train his Acquisitions Manager. In this call, Sumner reviews Jordan’s pipeline, reviews hard to comp properties for Jordan, discusses how Jordan should manage his time in regard to comping properties, and much more.
● Deal-based Joint Venture
● Bank Line of Credit
● Institutional Financing
● Promissory Note
● Multiple Investor Debt Fund
● Equity Partnership
Breakdown the ins and outs of how the cold texting process works.
There is a specific time and place to utilize this approach. In this module we breakdown how to know when the time is right to add texting to your business.
Setting reliable expectations for lead flow and yield from cold texting.
Breakdown of all the tools needed with discounted pricing.
How to use Trello to never lose track of where your team is at in the texting process.
Key components that make this acquisition channel work most effectively.
Turning texting from a skill to a reliable acquisitions funnel.
Watch us in real time prepare a list for texting.
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