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Social Marketing Mastery
Build, Transform & Scale Your Online Business with JUST Facebook & Instagram Ads
SOCIAL MARKETING MASTERY ISN’T JUST A COURSE.
IT’S A COMPREHENSIVE 6-WEEK IMPLEMENTATION PROGRAM.
- Student Collaboration Classroom
- Weekly Check-Ins
- Monthly Live Q&As
- Relevant Up to Date Program
- Insider Ad & Targeting Secrets + Strategies
- BONUS Ad Copy & Psychology Course
- Lifetime Access to Program Updates & Classroom
Course Curriculum
Initiation
- Your Ticket to the SMM Collaborative Classroom on #Slack (1:27)
- My Story as a Digital Marketing Manager (My Knowledge is Your Knowledge) (1:57)
- Case Study — My Facebook Stats (9:02)
- What You’ll Get From The Program (2:53)
- Class Is Commencing, Do This First! (3:36)
The Correct Setup
- Creating Your Social Page (4:12)
- Setting Up Your Ads Account (4:42)
- Creating & Installing Your Facebook Pixel (4:47)
- How To Properly Optimise Your Pixel For Conversions (5:06)
- Create & Connect Instagram Business Profile (2:16)
- Do Not Outsource To Freelancers! (3:04)
The Golden Rules of Facebook & Instagram Marketing
- Truly Understanding Facebook & Instagram Ads (3:19)
- The Facebook Advertising Structure (3:32)
- Machine Learning Algorithm (3:49)
- How To Use The Facebook Ad Structure (Example) (10:41)
- Correctly Aligning Your Goals With Ad Types (9:46)
The Perfect Ad
- The Anatomy of a Winning Facebook Ad (14:09)
- Smart “Creative Optimisation” — Easy Way To Optimise For Platform & Product (7:24)
- The Most Effective Facebook Ad Type (7:58)
- Setting Up the Most Effective Facebook Ad Type & Best Practices (13:43)
- BONUS: Winning Ad Design Template & Full Tutorial (10:06)
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Writing Ad Copy That Sells
- The Fundamental Rules To Golden Ad Copy (8:43)
- One Copy Change To Increase Conversions (11:17)
- Micro VS Macro — Always Keep This In Mind (3:22)
- Avoid This Common Ad Copy Mistake… (6:49)
- How To Write An Effective Headline (6:52)
- The Holy Grail, Call To Action (CTA) (5:57)
The Secret Weapon – Ad Psychology
- Why Psychology Makes or Breaks An Ad (6:06)
- Social Proof (3:38)
- Super Effective & Easy Social Proofing Hack (7:08)
- Pricing (5:03)
- Loss Aversion & Endowment (3:33)
- Priming (6:08)
- Tone of Ads (6:50)
Ad Targeting Secret
- Identify Your Primary Audience (The 3-Step Process) (7:33)
- Flex Targeting & Interests on Cold Audiences (14:11)
- Building Your Targeting with Audience Insights Tool (9:10)
- Mobile First Approach (6:49)
Advanced Retargeting & Evergreen Campaigns
- Time-Lapse & Evergreen Retargeting (13:28)
- Hyper-Specific Retargeting (8:00)
- Cart Abandonment Retargeting (7:57)
- The Burn Pixel (6:30)
Supercharge Your Facebook Pixel to Sell
- How To Correctly Build Your Assets & Audiences (4:16)
- 1 , 2 Knock Out Punch Strategy (2:39)
- Build A Goldmine with Pageview Campaigns (7:37)
- Leverage Your Goldmine & Custom Audiences (6:25)
- How To Fast Track Your Pixel with Video (10:44)
- Conversions & Setting Up LLA Audiences (12:12)
Facebook CBO & Successfully Scaling Campaigns
- Facebook Campaign Budget Optimisation (CBO) (11:07)
- How to Leverage CBO Properly — $20 Cut and Filter Method (7:38)
- Bidding Adjustments & Hedging Techniques (5:00)
- Advanced Manual Bidding & Bid Cap Strategies (9:22)
- Ad Spend Optimisation & Advanced CBO Scaling (10:21)
Ad & Product Testing
- The $5 Product Test Method Dead? — The new Facebook CBO Product Test Method (7:00)
- CBO Product Research & Test Strategy in Detail (13:50)
- A/B Split & Multivariate Testing (3:43)
- Best Practice: The A/B Split & Multivariate Testing (New Method) (10:19)
- How To 100% Automate Your Ad Tests (4:43)
Instagram Ads
- Are Instagram Ads Right for You? (6:22)
- Instagram Ad Formats — Which To Use? (7:29)
- Instagram Stories Done Right (5:43)
- Instagram Story Ad Creative Hack (7:58)
- How To Best Optimize Your Instagram Ads (7:22)
BONUS: How To Save Time by Getting Facebook Ads on Autopilot
- How To Save Time by Getting Facebook Ads on Autopilot (11:05)
Bonuses & Resources
- Ticket to MASTERY Classroom
- Perfect Ad Checklist
- Ad Stacking Cheat Sheet
- Winning Ad Template
- Facebook Funnel Cheat Sheet
- List of Resources
- Manual Bidding & Scaling Guide
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