Start with the report on Why Headlines Fail. It’s a tiny report that you can read in under ten minutes. Instead of merely guessing or trying to copy headlines, you’ll find an incredibly simple system that enables you to construct headlines in minutes.
The report shows you that headline-writing isn’t some mumbo-jumbo. Instead, you’ll realise it’s a science, and yes you learn with tiny increments. Most importantly, the report shows you how to avoid spammy headlines, without losing any of the curiosity-factor.