Master the email-based course

1. Start fast.

Avoid the hassle of paying for another app, learning a new tool, or dealing with algorithms.

2. Automate.

Unlike a newsletter, cohort-based course, or webinar, an email course runs on its own.

3. Grow.

Identify engaged readers for upsell offers and higher-ticket services packages.

• A simple, unexpected way to guarantee that all emails land in the primary inbox.

• A straightforward framework to architect a course that tells a compelling story.

• A dozen principles of learning experience design that help turn the inbox into a classroom.

• The easiest way to write emails that people want to read (and keep reading).

• How to give people the feeling of progression with visuals (without being a designer).

• Where email automation tools create opportunities to deepen your relationship with the reader

• The methods of setting expectations that help guide your reader through nuanced material.

• All the technical sides of building robust email automations (with video walkthroughs).

• How to give the reader the ability to binge your course (with an ingenious self-pacing hack)

• A whole lot more…including my weird sense of humor sprinkled throughout.