In this streamable*, 13-module course you will learn the same 5-step I.C.O.S.A. Social Framework that Laura Palladino used to help build a $125 million brand.
Get 13 modules of freshly updated strategy sessions, how-to tutorials and Q&A recordings.
With step-by step worksheets & templates to guide you through every module.
And go at your own pace with on-demand access to the most recent semester of Train My Social Media Manager.
For the exact same training videos, Q&As, worksheets & more.
Get Laura Palladino – Smart Social download
You might be wondering, “Is social media still relevant to a modern digital brand?”
Social isn’t just relevant; it’s probably the most important part of a sustainable marketing strategy, and it’s usually the missing piece of the puzzle for brands that have plateaued and want to reach the next stage of growth.
A solid social strategy will help you:
Did you know social sites don’t like you taking users off their platforms? That’s why they make it so hard to scale those ad-to-offer campaigns you run to cold traffic. So instead, use our Engage & Filter Method to segment your fans with content (which social sites love) then monetize them with offers. That’s how we dropped our CPA by 50% and got 2,000,000 free impressions.
The more crowded the marketplace gets, the harder it becomes to offer a product or service that’s truly unique. Most competitors can match you on price, shipping and features, but if you use content to establish your authority in the marketplace and build a community of loyal fans — like BOOM!’s 355,000 Facebook fans and 700,000-person email list — that’s something they can’t copy.
A brand without content is just a “business”, and a business can stop working at any time: they have no way to get repeat purchases or grow a customer base, making them vulnerable to platform updates and algorithm changes. A real “brand” has a strong email list, authority in their market, and a community of loyal fans who buy their products again and again. This makes them practically bulletproof to changes in the marketplace.
The results of good social marketing don’t stop at your Facebook page; it helps every part of your business including your ads, emails and website. These all rely on a stream of fresh content, and a good social strategy produces those for you. Not only did BOOM!’s social generate $2.4 million in directly attributable sales, it also provided the content for our most profitable ad and email campaigns.
Get Laura Palladino – Smart Social download
But to do any of this, you have to consistently create content that engages your audience. Then you need a process for turning all those likes, shares and retweets into real dollars for your brand.
Unfortunately, most businesses don’t know what to make, how to make it, or the best way to leverage the content after it’s been created.
That’s where the ICOSA Framework comes in: it’s a system that gives any team a reliable way to create an unlimited amount of content that drives engagement and generates loyal customers.
Last year, we used the I.C.O.S.A. Framework to generate $2.4 million in direct sales from organic social.
But, by leveraging this same social content in ads and emails, we generated an additional $5.1 million, bringing social media’s total impact to $7.5 million in value across the business — not bad for a 5-person team!!
Copy our most successful social campaign ever.
Get Laura Palladino – Smart Social download
BOOM!’s Ambassador Program has been the driving force of our content marketing strategy as we’ve scaled. It now generates over 80% of our new customers, more than $10 million in revenue in 2020.
In this 18-video training, you will learn exactly how to:
Get Ezra Firestone’s landing page and sales funnel builder!
To help you launch social campaigns quickly and easily, we’re giving you a Shopify page builder loaded with all of the templates you’ll need to host a variety of different content types.
Get Laura Palladino – Smart Social download
$86.00
