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Katelyn Bourgoin – Clarity Call Cheatsheets
Katelyn Bourgoin – Clarity Call CheatsheetsYOU’RE WORKING DAY AND NIGHT BUT SALES ARE SLOW
It’s super f*cking frustrating. You’re doing all the things you know you’re supposed to do, but customers aren’t buying.
You sit in front of your laptop and rack your brain for answers…
Maybe you’re targeting the wrong customers? Or maybe your messaging is off? Should you try spending more time on LinkedIn? Or maybe you should focus on PR? Should you redesign your website? You’re already done that twice and it hasn’t really made a difference.
You’re sick of just trying sh*t. You want clarity about what will actually work before investing more time in the wrong projects.
SKIP THE GUESSWORK AND START LEARNING FROM CUSTOMERS
1:1 conversations with actual customers (aka: Clarity Calls) are the best way to learn why people buy. Get the answers you need to take your marketing from “meh” to “f*ck yeah!” and see results in real dollars.
IF YOU WANNA SELL MORE STUFF…YOU MUST UNDERSTAND WHY CUSTOMERS BUY
I’m not talking about the surface-level why. I’m talking about the deeper, emotion-driven backstory. The real story. The one that most people won’t readily share by email or in a survey.
The specific answers you’re looking for won’t come from poking around the internet, listening in on sales calls, or watching yet another webinar. And (while they’ll never admit it) your team and clients don’t have these answers either.
The answers YOU need can only come from one source: the customer.
YOU ALREADY KNOW YOU *SHOULD* TALK TO CUSTOMERS BUT YOU KEEP PUTTING IT OFF
Talking to customers sounds easy enough. But every time you think about actually doing it, you feel overwhelmed. Before you pick up the phone and embarrass yourself or annoy your customer (or a potential customer), you need to know…
Which people should you talk to?
What should you be listening for?
How can you get them to commit to an interview?
What questions should you avoid asking?
What questions should you ask to get truthful answers?
How can you share what you learn with your team
THESE ARE THE EXACT TEMPLATES WE USE AT CUSTOMER CAMP
These templates helped us to get the insights needed to build our training business from $0 to $400K in just 2 years.
We’ve used these templates with our consulting clients, charging up to $25K per research project. And we’ve taught these same methods to hundreds of workshop attendees who are thrilled with their results.
Now, it’s your turn to make it rain.
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