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Companies need e-commerce marketing specialists. This program will teach you absolutely everything you need to optimize any e-commerce store to generate more sales & profit.
You’ll know how to optimize an e-commerce website, how to generate e-commerce traffic, how to write e-commerce emails, and much more.
What you will learn?
The Architecture Of A Successful E-commerce Store
Discover the 8 critical elements of a profitable e-commerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.
The Most Effective Tools, Widgets, & Services
Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You’ll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.
The Ecommerce Content Amplification System
Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.
Maximize Sales With eCommerce Email Automation
Get our top 5 tips for creating highly profitable email automation sequences, and discover how to use a “discount ladder” to maximize sales & revenue.
Description
Course Details
Module 1:
The E-commerce Ecosystem
- Lesson 1 – What to Expect From This Course
- Lesson 2 – The State of Ecommerce
- Lesson 3 – Mobile Commerce: We’ve Gone Touch
- Lesson 4 – Understanding the E-commerce Ecosystem
- Lesson 5 – Technology Stack: E-commerce Platform
- Lesson 6 – Switching E-commerce Platforms
- Lesson 7 – Technology Stack: Email Service Providers
- Lesson 8 – Technology Stack: Help Desk
- Lesson 9 – Technology Stack: Live Chat, Video and Other
- Lesson 10 – Analytics & Tracking
- Lesson 11 – Your Mission, Story & Purpose
Module 2:
Core Store Architecture
- Lesson 1 – What is the Core Store Architecture?
- Lesson 2 – Key Content Assets
- Lesson 3 – More Information Pages
- Lesson 4 – The Post-Opt-In Thank You Video
- Lesson 5 – The Home Page
- Lesson 6 – A Deep Dive On More Information Pages
Module 3:
Get More From Your Store
- Lesson 1 – How to Get More From Your Store
- Lesson 2 – Proven Winners: Header
- Lesson 3 – Proven Winners: Footer
- Lesson 4 – Proven Winners: Home Page
- Lesson 5 – Proven Winners: Category/Store Pages
- Lesson 6 – Proven Winners: Product Details
- Lesson 7 – Proven Winners: Shopping Cart & Checkout
- Lesson 8 – 3rd Party Applications & Plugins
- Lesson 9 – Social Selling
Module 4:
Email Automation Sequences
- Lesson 1 – What Are Email Automation Sequences?
- Lesson 2 – The Pre-Purchase Email Sequence
- Lesson 3 – The Cart Abandonment Email Sequence
- Lesson 4 – The Post Purchase Email Sequence (Part 1)
- Lesson 5 – The Post Purchase Email Sequence (Part 2)
- Lesson 6 – Refining Your Customer Service
- Lesson 7 – Adding Package Inserts
Module 5:
Content Amplification & List Nurturing
- Lesson 1 – What is Content Amplification & List Nurture?
- Lesson 2 – Creating Content for Amplification
- Lesson 3 – Content Optimization
- Lesson 4 – Syndicating Content
- Lesson 5 – Content Optimization
- Lesson 6 – Creating Content Engagement
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