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Here’s a partial list of topics discussed, by Bill Glazer at the Information Marketing Business Development Blueprint Seminar
- A Close Look at a Beginning, Simple Marketing Funnel
- An Inside Look at the 6 Year Evolution of Bill’s Marketing Funnel
- An Inside Look at Bill’s 2004 Marketing Funnel
- How to Create Joint Ventures That Produce Good Leads @ Bargain Cost
- How to Work Effectively With Trade Journals and Associations
- How to Systemize and Automate the Entire Marketing Funnel
- How to Grow Rapidly with Minimum Staff
- How to Find the Right Staff for an Info-Marketing Business (#1 headache I hear!)
- When to Give Up the Front-End and Concentrate on the Back-End
- The Easiest Ways to Create Back-End Products
- Different Coaching Program Models to Consider
- Outside-The-Box Lead Generation Strategies (Like “The Industry Survey”)
- Successful Uses of Audio-Tapes and CDs as Sales Tools
- How to Sell Via Trade Shows, Seminars and Speaking Opportunities
- How to (Legally) Use Broadcast FAX
- How to Mine Unconverted Leads 12 To 36 Months After Acquisition
- How to Build the Most Saleable Info-Products/Kits
- How to Minimize Refunds
- How to Maximize Referrals
- The complete business blueprint – Used for Bill’s ‘BGS Marketing’ Business
- How to Maximize Profits AND Customer Value with ‘Forced Continuity’
- How to Front-End a Newsletter
- How an “Offline Guy” Uses the Internet Painlessly and Profitably
- An Inside Look at the Financial Truths of Info-Businesses: Actual Revenues, Costs, Profits, etc. (Real Case Histories)
- How to Identify Missed Opportunities in Your Info-Business Plan
- 7 Most Frequently Made Mistakes to Avoid
- How to Expand from One Niche to Multiple Niches – How I’m Doing It Now
- How to ‘Negotiate’ with Media to Make Sure You Get the Best Deal…Even After They Already Said You’ve Got the Best Price
- How to Analyze New Vendors to Avoid a Business Nightmare
- Copywriting Formulas and Shortcuts (Bill will give you his own copywriting questionnaire that he personally uses before he writes any copy for a client or himself.) Frank Discussion on Outsourcing vs. Doing it In-House (The Pros and Cons)
- When Do You Give Up on a Niche
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