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Resource Content
Welcome: Introduction to the Cleaning Referral Agency Model
- About the Instructor: Diem’s Story (7:54)
- What to expect in this course | 8 Week Bundle or Separate Lessons (9:59)
- Referral Agency vs. Cleaning Company
- Introducing Dustin | Why start a Referral Agency (6:16)
- Start Up Cost & Monthly Expense (5:47)
Part 1: Business Foundation | Business Name, Business Entity & Bank Accounts
- Setting Your Expectations | What to Expect in Starting a Referral Agency (5:11)
- Selecting an Effective Business Name & Domain Name (4:27)
- Select Business Entity & Obtain Business License (2:31)
- Open 3 Bank Accounts | What are they used for? (3:29)
Part 2: Branding as a Referral Agency | Logo, Tagline, Website
- Create a Memorable Logo & Captivating Tagline
- What to Include in Your Website | Consider Converting Sales, Building Trust & Reducing Phone Time
- Questions & Answers
- A Website Review | What Works & What Doesn’t (33:09)
Part 3: Software Needed to Run Your Business | What Diem Uses
- Types of Software Needed to Run a Referral Agency Efficiently
- Questions & Answers
Part 4: Pricing for Profitability | Determine Rate, Calculate Price & Percentage Pay
- Market Research for Pricing Standards in Your Local Area | Hourly vs Flat Rate
- How to Handle Various Types of Discounts vs Cleaner Pay (2:46)
- How to Determine Flat Rate Pricing | Industry Cleaning Times X Goal Hourly Rate (1:06)
- Diem’s Pricing Parameters in Launch27 Explained | Flat Fee Pricing Chart Included
- Questions & Answers
Part 5: Sales & Terms of Service | In Home Estimates, Phone Scripts & Online Bookings, PLUS Client Terms of Service
- In Home Estimates vs Phone Estimates vs Online Booking
- Sales Script for Maximum Conversion
- Explainer Video Example for Booking Page (Free Bonus) (1:20)
- Setting Proper Expectations w Client Terms of Service
- Questions & Answers (5:05)
Part 6: Recruiting Quality Cleaners | Post Job, Screen, Interview, Orientation & On-board
- Recruiting is the Most Important Part of a Referral Agency (3:41)
- The Recruiting Process | Job Post, Screening Questions, Reference Check Questions, Interview Question & Assessment
- Orientations for Cleaners | Orientation Overview, Check for Understanding Survey for Cleaners (Free Bonus) (26:26)
- On-boarding: What Belongs Inside a Cleaner File
- Re-enforcing Culture of Working Relationship (3:37)
- Questions & Answers (7:36)
Part 7: Marketing to Grow Sales Revenue | Short Term & Long Term Strategy
- 2 Parts of Growth Phase: Immediate and Long Term Growth (1:36)
- 20 Marketing Ideas for Immediate Growth & My Assessment of Each
- Growing Sales Long Term & Maximizing Efficiency Through Automation (Bonus Lesson) (6:37)
- Emails, Emails, Emails | 45 Sample Emails & 6 Automation Pipeline Ideas
- Emails, Emails, Emails | 14 Nurturing Emails to Recurring Clients
- Emails, Emails, Emails | 19 Emails to Nurture & Convert Contacts
- Emails, Emails, Emails | 12 Sales (Re)Capture Email
Part 8: An Online Resource Center | Prepare to Eventually Outsource Workload
- Expanding Your Business | What is a Resource Center (1:27)
- Download Your Own Resource Center with Sample Copy/Content (39:11)
- Diem’s Secret Resource Center Content | Handling Complaints, Cleaner Concern Response, Billing Issues, etc.
Work Only 4 Hours a Week | Hire a Virtual Assistant & Assess Key Performance Indicators
- When and How to Hire Virtual Assistants | Phase Yourself Out
- On-boarding a Virtual Assistant | The First 3 Days
- Key Performance Indicators | Assess the Health of Your Business (1:21)
- Pitfalls to Avoid as an Absentee Owner (2:10)
Wrapping Up
- Five Things to Remember After This Course (2:59)
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