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B2B Marketing Accelerator – Dave Gerhardt
My B2B Marketing Playbook delivered over eight hours of on-demand videos and podcasts.
The number one question I get from DGMG members is “hey do you have a link to your marketing playbook?” This is it.
This eight session, eight hour on-demand program gives you all of my tools, tricks, and insights to become a better marketer. The number one question I get is “can you share your playbook” but a slide deck would never do the trick here. There is too much nuance. Instead I decided to film an eight week session with a group of marketers going deep on eight core topics in marketing.
Aided by a few special experts along the way, I break down every aspect of B2B marketing from soup to nuts in conversation with ambitious marketers like yourself. Ultimately, this course will help you understand how to function as a marketing leader and handle all aspects of your marketing org and give you a crash course on building a high performing B2B marketing team.
What You’ll Learn FromThis Course
- Hour One: Setting B2B Marketing Goals & Getting Executive Buy-In
- Hour Two: Building A B2B Marketing Strategy
- Hour Three: Building The Team & Structuring Your Marketing Org
- Hour Four: Content & Social Media Deep Dive
- Hour Five: Creative, Comms, PR Deep Dive
- Hour Six: Demand Gen & Marketing Ops Deep Dive
- Hour Seven: Product Marketing Deep Dive
- Hour Eight: Internal Marketing Deep Dive
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