Hi, I'm Tom Critchlow and I've worn many hats in my career

I've spent the last 15 years working in agencies, in-house and now as an independent consultant for companies you've heard of like The New York Times, Google, Dotdash, Etsy and Gartner.

In my consulting work, I've helped companies structure large scale SEO investments and led hiring for senior SEO roles. What I've seen is that there's a big skills gap in the market for technically competent SEOs to gain crucial business skills in order to operate at the most senior levels of business.

This course is a distillation of my entire career and brings to bear all of the skills and advice I wish I'd had in my career along the way.