Simo Ahava

About Author

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager. Google has appointed him as a Google Developer Expert in these fields.

Simo holds the position of Senior Data Advocate at 8-bit sheep. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at

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