Hi, I'm Paul Koks, Founder of Online Metrics. You might know me from the in-depth guides and 230,166 words I've shared on Digital and Google Analytics. In addition, I've helped companies of all sizes and individuals use data to make smarter data-driven business decisions.

In this course I will teach you all that I have learned about auditing and setting up Google Analytics in the most effective way. So that you gather powerful data to improve your business insights and KPIs!