“Lets face it…most of us guys are clueless in fashion and culture." Founder Nick Tirnanich found himself in a very common predicament. We wanted to build a brand that is specifically designed for young men of all backgrounds. We wanted to provide an easy and pleasurable experience to the overly priced and out of touch lifestyle brands.

Our course of Men's Style Made Simple embodies our DudeMeUp brand. We are here as a down to earth no frills lifestyle brand that is here to help our community. As the Founder and main instructor of this this course, I embody the every-man student who became a master through passion and hard work. I welcome you to a journey that will make you the evolved every-man!