A direct response copywriter and marketing consultant for the better part of 25 years, Michel Fortin is also an expert trainer, web designer, WordPress geek, and serial entrepreneur.

He was instrumental in selling hundreds of millions of dollars worth of products and services for his clients in a wide variety of industries, which included some of the most successful marketing campaigns on the Internet. His proven, battle-tested strategies can significantly improve your responsiveness, visibility, and conversion rate.

Michel is the co-founder of The Licorice Group, an online training and publishing company, as well as several membership sites that show you how to build, manage, and grow online businesses.

Today, he is an in-demand public speaker and highly sought-after consultant around the world. For several years he also taught sales, marketing, ecommerce, and web design at a local college under their accredited Business Administration and Marketing Management programs.

I'm a marketing consultant and business coach with extensive experience in marketing strategy, digital marketing, marketing communications, and web development. Focusing primarily on entrepreneurial professionals and skill-based entrepreneurs, I help my clients grow their businesses by improving their visibility, driving demand, raising conversions, removing bottlenecks, and increasing revenues.

For the better part of 30 years, I've pioneered successful marketing strategies that were instrumental in generating over $300 million in sales. I've led cross-functional teams and gained deep experience working with various platforms and tools. Over the course of my career, I've built a vast breadth of expertise and consistently refined my marketing acumen with multiple certifications in digital marketing and analytics.

I've worked with thousands of businesses around the world in a wide variety of industries on improving their marketing ROI. For example, one client experienced an increase of 700% in targeted traffic in the first quarter of working together. Another generated over $342,000 in sales during the first two weeks. And another found $420,000 in extra sales after making improvements to their user experience.

I'm a published author (three books) and speaker, and I'm often invited to speak at industry events and to appear as a guest expert on business podcasts and radio programs. I've mentored hundreds of aspiring copywriters, marketers, and business owners, and I was also a teacher at a local business school where I taught marketing principles, marketing management, professional selling, web design, and ecommerce.

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