Kim Walsh-Phillips, @KWalshPhillips, is the award-winning Speaker, Author, Strategist and CEO of IO Creative Group, a direct-response social media agency.  She is a techie marketing geek with great shoes, a hatred of awareness campaigns and an obsession for marketing with a sharp focus on ROI. Kim has worked with successful direct response marketers such as GKIC Insider’s Circle and Dan Kennedy, Craig Proctor, Ron LeGrand, Pamela Yellen and Charlie McDermott and big brands such as Harley-Davidson, Sandler Training, Chem-Dry and Hilton Hotels, to increase revenue through direct response marketing. Kim’s is the author of “Awareness Campaigns are Stupid and Other Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing,” and the upcoming book co-authored with Dan Kennedy, “The No BS Guide to Direct Response Social Media Marketing.”