Henneke Duistermaat is an irreverent copywriter on a mission to stamp out gobbledygook.

She has authored the 5-star rated book How to Write Seductive Web Copy, and she’s written about copywriting for popular sites such as Copyblogger and Kissmetrics.

Henneke has an MBA and a Post-Graduate Diploma in Marketing. She stumbled upon her life’s passion when she quit her corporate marketing job and founded Enchanting Marketing to help small business owners and freelancers find their writing voices.