Crystal Thies has been known as The LinkedIn Ninja since 2010 when her clients and followers gave her the title. The title represents her approach to leveraging the power of LinkedIn for sales and business development and matches her motto of Precision, Efficiency, Effectiveness. She helps people turn their time spent on LinkedIn into an investment and not a waste.

Her company works with businesses, sales teams, and individuals to provide training, as well as create organic LinkedIn lead generation systems (a.k.a Treasure Maps) and LinkedIn profiles that help them get visible to, connected to, and opening a conversation with their perfect prospects.

 Crystal also specializes in the highly regulated industry of financial services and is the co-author of the first ever book on social media for financial advisors (The Social Media Handbook for Financial Advisors: How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business) published by Bloomberg Press in 2012.