BERNARD MARR is a bestselling business author, keynote speaker and consultant in Big Data analytics and enterprise performance. He is one of the world's most highly respected thought leaders on data in business and regularly helps major companies and governments gain better insights from their data. Bernard is a frequent contributor to the World Economic Forum, writes a regular column for Forbes, and is recognized by LinkedIn as one of the world's top 5 business influencers. He is the author of numerous books including Big Data (winner of the Futures Category at the CMI Management Book of the Year Awards 2016), Big Data for Small Business For Dummies and Key Business Analytics.