André Morys is the executive director of Web Arts AG - Germany's leading agency for conversion optimization.

Web Arts employs over 40 people at three locations and manages a lead/retail volume of over 7 billion euros. André Morys is the initiator and founder of the international Conversion Optimization Alliance.

He is also a lecturer at Würzburg University of Applied Sciences and holds numerous keynotes and lectures at national and international conferences on the topics of e-commerce, optimization strategies, and conversion optimization.

In 2009, André Morys was recognized as one of Germany's best employers by the University of St. Gallen as part of the "Top Job" initiative.

In 2010, Web Arts AG was recognized as one of Germany's most innovative companies by Lothar Späth as part of the "Top 100" initiative.

André Morys is the organizer and organizer of the ConversionSUMMIT and ConversionCAMP , an annual conference focusing on marketing optimization.