
Understanding clients’ values is key to managing them. This means that we must put ourselves in their shoes and understand the context of our projects. So that we can make recommendations and projects that have impact, not just documents that collect dust, we need to understand our clients’ priorities, goals, and resources.
Client SEO is a complex discipline that requires management. We expect our clients to assign resources in service. of Our goals, whether they be in engineering, product, marketing or editorial, are important. We can’t just provide recommendations; we must advocate for SEO projects.
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