Start Here: Intro & Onboarding
🧠 Introduction & How This Program Works
🧠 MDR vs. SDR Model – And Which To Go With
02: Lead Generation
Funnel #1 – Group
👉 Facebook Group Set Up
👉 Filling the Facebook Group
👉 Facebook Group Content Strategy
👉 Easy Button for Content
👉 Closer Crash Course
👉 Facebook Group Email Strategy
👉 Writing Great Content & Copywriting Strategies
👉 Hiring Your Content Out
👉 Facebook Group Email Strategy
👉 KPIs For Group Funnel
👉 Setting Strategy
Funnel #2 – Paid VSL
👉 Overview of VSLs
👉 VSL Math & KPIs
👉 IMPORTANT: Do NOT Deviate From Baseline
👉 2 Quick Things Before Diving Into VSL Training
👉 Direct VSL – Messaging
👉 Direct VSL – Ads
👉 Direct VSL – Funnel / Tec
👉 Setting Strategy
👉 Setting Strategy
👉 Direct VSL – Common Pitfalls
👉 Direct VSL – Quick & Dirty Facebook Ad Set Up
👉 Direct VSL – Ads Breakdown 2
👉 Direct VSL – Examples/ Critiques
👉 Direct VSL – Examples/ Critiques 2
👉 Indirect VSL – Messaging
👉 Indirect VSL – Ads
👉 Indirect VSL – Tech
👉 VSL Templates
Funnel #3 – IG Shoutouts
👉 IG Shoutouts: Start Here
👉 Instagram Shoutouts Training
👉 Cole & Bashar – IG Shoutouts
Funnel #4 – End to End Outbound Sales
👉 Intro to End to End Training
👉 Why End to End Outbound
👉 Overview Of The System Part 1
👉 Overview Of The System Part 2
👉 Initial Email Creatives
👉 Follow Up Email Creatives
👉 Testing Guidelines
👉 KPIs For Email
👉 Lead Source Overview
👉 Lead Sourcing Workflow
👉 Cold Email Tech, Set Up & Replies – Overview
👉 Cold Email Tech Training
👉 Reply Examples
👉 Triage Calls For Cold Email
Applications and Show Rates
👉 How To Structure Your Applications
Email & SMS Marketing
👉 Email Marketing & Deliverability – Full Training
👉 Email Marketing – Our Sequence
👉 SMS Marketing Overview
03: MDR Setter Processes
Setters Overview (WATCH FIRST)
📖 Setter Systems & Processes
Setting Processes For VSL Funnel
📖 Overview Of The System
📖 KPIs For VSL Funnel
📖 Troubleshooting
📖 A Quick Note On Utilizing FB Groups w/ VSL
📖 Texting Opt Ins
📖 Outbound Calls – Intro
📖 Outbound Calls – Script
📖 Triage Script – Intro
📖 Triage Script – Problems First Syntax (Training)
📖 Triage Script – Goals First Syntax
📖 Example Call Breakdown: Outbound & Triage
📖 Example Call Breakdown: Triage Only
📖 Aloware Tutorial
Setting Processes For Group Funnel
📖 Overview Of System
📖 KPIs For Group Funnel
📖 Troubleshooting
📖 Texting Opt Ins
📖 Outbound Messenger Strategy
📖 Non-Intent Based Script – Overview
📖 Non-Intent Based Script For 2-Steps
📖 Non-Intent Based Script For Group Joins
📖 Increasing Open Rates
📖 Non-Intent Based Script For Cold Reach Outs
📖 Intent Based Script – Overview
📖 Basic Follow Ups (For When You Get Ghosted)
📖 Outbound Calls – Intro
📖 Outbound Calls – Script
📖 Triage Script – Intro
📖 Triage Script – Problems First Syntax (Training)
📖 Triage Script – Goals First Syntax
📖 Video Example Call Breakdown: Outbound & Triage
📖 Example Call Breakdown: Triage Only
📖 Aloware Tutorial
Setting Processes For Email/ SMS/ IG/ FB Personal
📖 Setting Processes For Email/ SMS/ IG/ FB Personal
Youtube Ads
05: Facebook Ads
Introduction & Overview
🚀 Introduction
🚀 Quick tour of the Facebook Ads interface
Initial Setup & Tracking
🚀 Introduction
🚀 Creating your Business Manager Account
🚀 Creating or Moving your Business Page
🚀 Creating Your Ad Account
🚀 Creating and Connecting Your Meta Pixel to Your Ad
🚀 Managing and Verifying Your Domain
🚀 Facebook Tracking Setup Part 1
🚀 Facebook Tracking Setup Part 2
🚀 Facebook Tracking Setup Part 3
Targeting
🚀 Introduction to Targeting
🚀 Using Facebook’s In-Built Targeting Features
🚀 Using Facebook’s Look-a-Like Targeting Features
🚀 Preparing Your Audiences
Ads
🚀 Preparing Your Ads
Launching
🚀 Introduction and Understanding Your KPI Targets
🚀 Setting up your Reporting Columns
🚀 Campaign Structure Setup
🚀 Campaign Setup Demonstration
🚀 Retargeting Campaigns
🚀 Top of Funnel Video Campaigns
🚀 Alternative Quick Start Method – Using Lead Ads
🚀 How to Make Decisions on your Audiences Ad Testing
Scaling and Ongoing Testing
🚀 Optimizing and Scaling
🚀 Ongoing Testing
06: Tik Tok Ads
💰 Overview
💰 Setting Up & Launching Tik Tok Ad Campaigns
💰 Optimizing & Scaling Tik Tok Ad Campaigns
💰 Tik Tok Ad Creative Breakdowns
Closer Training Part 1: Intro & Discovery
📈 Overview of Closer Training Pt 1
📈 Sales Process Overview
📈 Adjustments For 2-Call Closes
📈 Sales Best Practices
📈 Call Introduction
📈 Two Syntaxes Explained
📈 Discovery Syntax #1: Problem-First Syntax
📈 Discovery Syntax #2: Goals First Syntax
📈 Want to Become a Master At Asking Skilled Questions? Watch This
📈 How to Take Notes On Your Sales Calls
📈 Transitioning to the Pitch
📈 Transitioning to the Pitch (Alternative Method)
📈 Example Call: Goals First Syntax – Biz Opp Offer
📈 Example Call: Problems First Syntax – Business Offer
Unique Mechanisms w/ Todd Brown
📈 Unique Mechanisms w/ Todd Brown
Creating Sales Pitches That Sell
🚀 Offer Packaging (Pitch Codex – Intro)
🚀 How To Pitch
🚀 Creating Your Pitch (w/ Example)
🚀 Pitch Case Study
Inner Game Of Sales™
🚀 The Inner Game Of Sales
Advanced Subcommunication & Tonality™
💰 Sub-communication & Tonality
The Vault
👉 Cole Breaking Down His Own Call #1
👉 Cole Breaking Down His Own Call #2
👉 Cole Breaking Down His Own Call #3
👉 Consulting Offer Breakdown
👉 Fitness Offer Breakdown
👉 Pre-Pitch Method
👉 Upgrade Calls & Back-End Offer
👉 Assessment Form Training
👉 Selling w/ Case Studies
