Description
Vahe Arabian – Publisher SEO Course
The course is the best holistic product I’ve ever seen for SEOs that work with publishers: it covers deeply all aspects from strategy to tactics, going through key technical drivers. Vahe’s ability to explain complex things in a way that anyone can learn about SEO for publishers is an aggregated value. All the examples that are quoted in the chapters are crystal clear.
Nicolás BilliaNews Head of SEO Strategy, nomadic
You will familiarize yourself with the landscape and vocabulary of the course:
- Introduction Into Publisher SEO
- Glossary of Terms
You will learn essential technical requirements for content publishing:
- Design and Layout
- Site Architecture
- Page experience
- News Sitemap
- Schema
- Crawl Speed and Frequency
- Links to Sponsored and User-Generated Content
- Google Publisher Center
- Bing News PubHub
- Ads, Popups and Best Practices
You will learn essential elements (images, metas, linking guidelines, etc) of news & evergreen content that helps drive traffic and authority:
- Keyword Research
- Experience, Expertise, Authoritativeness and Trust (E-E-A-T)
- Title and Headlines
- Develop Original Reporting
- Content Freshness
- Topicality and Relevance
- Dates
- Video Content in Google News
- Image Optimization
- Backlink Profile
- Internal Linking
- Location
You will learn growth tactics that are important for the continual improvement of your site:
- Publisher Velocity
- Content Clusters
- Top Stories
- Google Trends
- Live Blogs
- International SEO
- Web Stories
- Google Discover
You will put your learnings into use: from research to developing your content pillar and cluster strategy and then measuring and incrementally improving your performance once content has gone live:
- Topic & Keyword Research
- Content Audit & Content Gap
- Technical Audit
- Content pillar and strategy development
- SEO Strategy
- Editorial Tracker
You will learn the tools and tips that will help you extract insights and make sense of the data:
- Google Search Console
- Google Analytics
- Google Real Time Content Insights
- Looker Studio
You will learn what you can do after the content is published:
- CTA analysis and optimizations
- CTR analysis and optimizations
- Evergreen content & content reoptimization techniques
- Content syndication SEO
- Flipboard
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