It’s because they provide the best creative inspiration for your copy…
However, there is one significant problem with these old-school ads…
If you’ve ever tried to FIND the most successful ads from guys like Halbert, Bencivenga, Schwartz, Sugarman, Kennedy, Rutz, Jayme, and Makepeace…
You know it can be a royal pain in the ass…
Sure, you can find some of ‘em on Swiped.co…
You can also hit Google for some old copy blogs…
Hell, you could spend plenty of time on Pinterest…
But it takes a lot of time…
And a lot of searching…
And the truth is…
Unless you’ve got hours to spend…
And an intimate knowledge of WHICH ads to look for…
You can search the Internet until your fingers mutiny, and still…
Chances are… you’ll only find a few of the ads that these guys wrote…
That’s why I decided to do the digging for you.
Here’s the deal…
I spent the last two years sifting through 100,000+ pages of vintage direct mail pieces, newspapers, internet archives, and magalogs to create a collection of the best-performing ads and sales letters from our favorite original “Copy Legends”…
