Getting consistent, high-profile press coverage can be one of the most useful techniques for growing your business. Not only will it help drive lots of qualified traffic to your website, but more importantly it helps you to stand out in a crowded market by enhancing your reputation and status as an expert in your field.
After all, one of the most challenging parts of marketing is earning the trust of your ideal clients and establishing your credibility.
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I’m sure you’ve seen other small business owners getting marquee press mentions and wondered how do they do it? You know, those experts in your industry who are mentioned in The New York Times, constantly guest blogging for the Huffington Post, and have a slew of shiny logos in the “As Seen On” section of their website.
What’s their trick to getting in the spotlight over and over again, and how do they keep the rest of their business afloat at the same time?
It’s not magic — and if you can put aside your doubts for a second, I will show you why working with the media is actually within your reach right now — regardless of whether you’re just starting out or have been at this for years!
Imagine how you would feel if you woke up, turned on your phone, and saw the following:
You might think that only experts with huge teams and tons of money can get this type of media attention. But I want to share how you can get similar press coverage. Even better, you can do it without spending a cent on hiring a PR person or agency,
How do I know? Because I did it myself — and the results above ones I’ve generated for my business.
In the first 12 months after launching my coaching business, I went from zero media presence to being featured in major publications including New York Magazine, Fast Company, Forbes, Shape, Cosmopolitan, Glamour, Mashable, The Huffington Post and many more. Today 90% of my email subscribers and clients come through the PR and press I get. Clients tell me they read my advice in an article and because it’s like a taste of working with me, they instantly reach out.
I’ve methodically built my public profile and using my system, I’ve turned press visibility into a lead engine that funnels new clients my way, drives email sign-ups, increases traffic to my website, and solidifies my expert status in the eyes of the outside world.
Increasing my media presence has created new opportunities and more income streams for me, like:
Most importantly, establishing yourself as an expert helps make you more attractive and accessible to your ideal clients (and larger numbers of them!). By getting featured in the media you:
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Because I’ve seen the power of media to transform my own business, I’m peeling back the curtain and teaching the methods I use to build my platform, brand, and visibility using only free tools.
Since day one, I’ve grown my business solo. I wasn’t born with rich parents or insider connections to the media, either. I was able to get results with…
Instead, I developed a repeatable system that any business owner can use to get massive media coverage, all by using a free tool called Help A Reporter Out (HARO for short).
When you sign up for HARO, you get three emails every weekday. Each one has a HUGE list of requests (called “queries”) from reporters and bloggers looking for experts just like you who can share their advice.
If you spot a request that fits your expertise, you simply email the reporter. Then you may be quoted in an article or be interviewed. You can also get on TV, podcasts, and the radio. Although getting featured in the media sounds simple, my readers run into a lot of different problems — from actually landing interviews to figuring out how to leverage exposure into concrete business results.
First, I hear all the time that sorting through the three emails and hundreds of requests in each HARO email is a daunting task in itself. Plenty of my readers get overwhelmed. Many have no idea how to determine “good” HARO queries from ones that aren’t worth their time — so they just give up.
Even if you do manage to get over the overwhelm and start responding to reporter requests, there are other challenges. Journalists receive hundreds – if not, thousands – of HARO responses each day, so getting your advice featured can be harder (a LOT harder) than it seems at first.
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“HOW CAN I LEVERAGE THE VISIBILITY I GET TO ATTRACT CLIENTS AND OTHER OPPORTUNITIES?”
After hearing these questions enough times from other business owners, I decided it was time to share my methods so that others could learn how to promote themselves and finally get their name and services out there.
You’ll learn the in’s and out’s of using visibility to authentically and ethically market your business — without resorting to sleazy promotional tactics, specifically:
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Imagine how much time it would save you to have an entire visibility strategy laid out for you. Not to mention templates PROVEN to get marquee (and repeat) media coverage for me and others.
You might be wondering why I’m giving you this no-holds-barred, behind-the-scenes access to my media tips and tactics. Good question! It’s because I believe the world needs what you have to offer. Now more than ever we need powerful, caring voices like yours sharing knowledgeable advice about how to live happier, healthier, more productive lives.
I feel strongly that every business owner has knowledge worth spreading, which is why I’m dedicated to helping you get your work out there.
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