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Week 1: Introduction to DJA and “Growing a business to achieve wealth”
- Creating an action plan
- Making sure your business is scalable
- Exit Strategy
- 3 P’s – People, Product, Process
- Market research to be sure you have market demand
- Business valuation and goal setting
Week 2: Launching a Product
- Step by step from idea to mass production
- Protection – Trademarks and Patents
- Prototypes, samples, mass production
- Sourcing & Manufacturing
- Distribution and logistics
- Pricing and quality
Week 3: Marketing and Branding
- Best strategies
- Traditional and non-traditional marketing
- Online marketing – Social Media, SEO, SEM, and PPC
- Creating a company website
- Building a powerful brand
Week 4: Sales
- Best sales outlets for your product
- Being “retail ready”
- Getting into “big box” stores
- Getting on TV shopping networks
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Week 5: Raising Capital
- Debt vs. Equity
- Traditional lenders and SBA
- Angel investors and Venture Capitalists
- How to create a powerful pitch presentation
- Crowdfunding
- Business loans
Week 6: Creating a powerful Business Plan
- How to create a Business Plan to use for your direction and for raising capital
- What goes in the Business Plan
- How to create a Marketing Plan
- What goes in a Marketing Plan
Week 7: Legal Entity set up
- Which entity is best for you
- Asset protection
- Tax advantages
- How to be setup to receive funds from an equity investor
Week 8: Recap of 7 weeks and open forum for questions
- Open forum for Q&A
- Recap of 7 main topics – industry referrals – valuable documents (BP outline, pitch deck outline)
Additional Free Resources
In addition to all the amazing content included in the Academy, every student will receive:
- Your own Daymond John Academy hub to review past webinars and presentations
- Guest lectures from industry experts
- Access to Priceless Contacts
- Templates and documents to create:
- Business Plan
- Investor Pitch Presentation
- Funding Referrals
- Business documents and partnerships agreements
- Digital copies of Daymond’s best-selling books:
- Display of Power and The Brand Within
Get Secrets from “The Shark” – 8 week course – The Daymond John Academy, Only Price
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