Spanx founder Sara Blakely teaches you bootstrapping tactics and her approach to inventing, selling, and marketing products that consumers love.
With little more than an idea and a drive to find her way, Sara Blakely went from selling fax machines door-to-door to becoming the world’s youngest female self-made billionaire in 2012. Now the inventor, entrepreneur, and founder of Spanx teaches you to open doors and close deals. Learn Sara’s customer-first approach and her tactics for prototyping, branding and building awareness, and bootstrapping your way to success.
1. Finding Your Purpose
2. Developing Your Big Idea
3. Entrepreneurial Mindset
4. Prototyping
5. Make It
6. Sell It
7. Build Awareness
8. Marketing Case Study: Mented
9. Pricing & Positioning
10. Positioning Case Study: Wellround
11. Building a Culture
12. Culture & Growth Case Study: Fellow
13. Spanx Case Studies14. Sara’s Survival Guide
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