Jeffrey and Bryan Eisenberg are the co-founders of BuyerLegends. They are the co-authors of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action" , "Waiting For Your Cat to Bark?" , "Always Be Testing" and "Buyer Legends".

They have been the keynote speakers for corporate events and conferences such as Google, Gultaggen, Shop.org, JP Morgan Chase Bank, Direct Marketing Association, DreamForce, E-consultancy, Emerce, and the Canadian Marketing Association. They are recognized internationally as pioneers in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations improve their customer experiences.
Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, by LinkedIn as a Retail Influencer and he is also an IBM Futurist, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner.

Roy H. Williams is the author of 9 books, including the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy. He is also the Chancellor of Wizard Academy, a business school for America s 5.91 million businesses with fewer than 100 employees.